Combat Customer Attrition

”Increased customer loyalty is one of the main pay-backs of ushering customers into the convenience and flexibility of online banking. Wells Fargo's found a 50% lower attrition when comparing customers whose profiles differed only with respect to online banking. Over all, Bank churn rates have dropped from 12% before 1999—a breakthrough year in online banking—to 8.4% along with a drop in call centers volume.”

(Hoffman, April 2002, Bank Technology News "Online Banking Aligns Practices").

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» Case Studies: The Changing Nature of Financial Services
» Combat Customer Attrition
» Further uses for In-Branch Kiosks

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