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Combat Customer Attrition Increase customer loyalty is one of the main pay-backs of ushering customers
into the convenience and flexibility of online banking. Wells Fargo's found
a 50% lower attrition when comparing customers whose profiles differed only
with respect to online banking. Over all, Bank churn rates have dropped from
12% before 1999a breakthrough year in online bankingto 8.4% along
with a drop in call centers volume.
» Case Studies: The Changing Nature of Financial Services |