Mounting Artistic Video Walls

Mounting Artistic Video Walls

At this point we probably are all very familiar with the impact a video wall can generate. Gone are the days when people were easily “Wowed!” by digital signs and individual displays. Video walls have since taken over as the new tour de force in public display, digital signage and audience engagement.

But as video walls spread, those who really want to stand out from the crowd have been looking for new ways to get back people’s attention and engage with their audience. One of the most visually appealing ways to do this is an artistic video wall.

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Integrate digital displays into your space: Balance aesthetics and functionality

Integrate digital displays into your space: Balance aesthetics and functionality

Digital signage has become a pivotal element in our everyday lives, a key medium for delivering information, engaging customers and promoting a brand. Digital displays are everywhere you go—restaurants, hotels, airports, malls, retail stores. However, if you think digital signage is about simply displaying your message, think again.

Digital displays are a way to create an exciting, engaging and unique aesthetics and turning a visit to a restaurant, store or hotel into an experience. Digital displays can be deployed in ways that are functional, engaging and visually stunning for an aesthetically pleasing experience. This is often called “techorating” which is a mix between technology and decor. It’s about integrating display technologies, digital signage and even projection systems with the overall decorative theme of a room or building to promote a brand, transform a shopper’s experience or engage with an audience in a new way.

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Reclaiming the "Wow Factor" of Modern Video Wall Solutions

Reclaiming the "Wow Factor" of Modern Video Wall Solutions

Half of the purpose of using digital signage is capturing people’s attention. The other half is delivering powerful visual communication. But with the proliferation of digital displays, it’s harder and harder to get that magical "wow factor" in the digital signage space.

Common Approaches Restoring the "Wow Factor" by Implementing Video Walls

One way to get the wow factor back—and the focus of this article—is video walls. Video walls capture attention and provide a big canvas to communicate and promote brands in a unique way. Not surprisingly video walls are one of the fastest growing sub-sectors of the world of digital displays.

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Content Design and Non-Standard Video Walls

Content Design and Non-Standard Video Walls

Using a non-standard aspect ratio is a great way to differentiate your video wall and capture attention. Traditional video wall configurations (i.e. 2x2, 3x3, etc.), are a logical extension of single displays, which is what people are accustomed to. But these layouts are becoming commonplace and as a result are starting to lose their impact. This has given rise to a new new trend: non-traditional video wall lay outs including artistic or mosaic-style video walls.

Instead of having an old fashioned 3x3 landscape video wall, consider a less traditional 1x9 in portrait mode. You’ll spend the same amount on displays, mounts and software, but will get a more eye-catching result. The trade-off is simple, using a standard aspect ratio makes your video wall look the same as everyone else's, but at least you have the benefit of reusing existing content. With a non-standard aspect ratio, your video wall will stand out, but you will need to put extra thought, time and effort into creating your content (as most content is made for standard formats, like the ones found on a 3x3 landscape video wall, not on a 1x9 portrait video wall).

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Why Artistic or Mosaic-style Video Walls are the Next Big Thing

Why Artistic or Mosaic-style Video Walls are the Next Big Thing

Grid video walls are now becoming standard fare. You see them everywhere, and yet the whole point of a video wall is to ignite people's imagination and standout within the visual landscape. Today, if you're going to go to the expense of putting up a video wall, why not go the extra mile and make it something that truly captures attention and kindles the imagination?

The main hold up on more innovative and artistic style video walls has been complexity and expense—some one-of-a-kind artistic video walls cost as much as $10,000 per screen. However, this is no longer the case and new solutions are driving new interest in artistic or mosaic-style video walls.

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Userful Artistic Video Walls Chosen to Grace the Amalie Arena in Tampa Bay

Userful Artistic Video Walls Chosen to Grace the Amalie Arena in Tampa Bay

Game Changer Monitors Walls At the Tampa Bay Lightning from Game Changer on Vimeo.

Great news! Userful recently unveiled their latest deployment, an amazing set of artistic video walls at the Amalie Arena, home of the NHL's Tampa Bay Lightning, as well as the host venue to countless entertainment and sports events in Tampa Bay, Florida.

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