To combat the many challenges brick-and-mortar retailers face today, managers must turn to new solutions that will generate incremental sales and market share uplift, increase consumer loyalty and demonstrate there is still value to physical stores, even in the era of e-commerce.
One new weapon in the retailer’s arsenal today is enhanced digital signage. Digital signage today is much more than a group of monitors displaying vivid pictures, it should be part of an organization’s comprehensive visual communication strategy. AV-over-IP solutions are on the rise and retailers can leverage their existing network infrastructure to display promotional deals, new products, encourage customer engagement, and more.
Rapid, complete, frictionless communication is the currency that buys organizations success in today’s highly business environment, in industries ranging from transportation to telecommunications. Video and visual content are the core assets that back that currency. Userful has been an innovator in helping organizations leverage their video and visual content since it was founded.
That innovation continues with our new visual networking platform for the enterprise, which includes powerful and user-friendly software and cloud platform that provides a unified solution for all visual communication needs within the enterprise—from communication to collaboration, and operations—all delivered on standard IP network and centrally managed. Leveraging the flexibility of a visual network platform to power all requirements in a multi-site environment is a key strength for organizations wanting to effectively utilize their display assets.
Last week we were at the LG Tech Tour event in Los Angeles. This one-day event is part of a series of meet and greet that LG Business Solutions hosts. These are a great opportunity for attendees to learn more about the latest in display technology solutions.
In this edition our VP of Products, Rob Miller gave a very interesting presentation about How software is changing the world of AV-over-IP, Video walls will never be the same. In it, he talked about how delivering digital content to displays over the network is revolutionizing the AV industry, and how it is changing the landscape of digital display.
Although a traditional back-lit LCD video wall still offers the best value for highest resolution, direct output LED panels are dropping quickly in cost and offer higher brighness, true zero-bezel and typically a longer lifespan and wider range of colors. As higher resolution direct-output technologies such as OLED and MicroLED come to market the resolution and pixel-density will be less of an issue, although there still some time until it becomes mainstream.
For anyone requiring true zero bezel or ultra-high brigtness, LED is the way to go. Nowadays LED walls are custom built to order. Installers spec the solution to the pixel size they need and manufacturers build to order. The question we get asked most often is:
Banner video walls are a vital tool for digital signage professionals. After all, banners are a very common way to display static signage. To make a banner video wall it is a matter of stitching together a series of displays in a row (horizontally) or in a column (vertically), and being able to do this, in theory at least, ad infinitum.
Can I really build an infinitely large banner video wall?
Perhaps you may think that as long as you have the space to put up the banner video wall, you can make it as large as you want. But the truth is that there are limitations (the good news is that there are ways around those limitations...but more on that later).
What an amazing show we had at Infocomm 2018. This year we had our own booth, where we showcased our artistic video wall and interactive features—for use in Office, Dashboard and Collaborative environments, as well as in control rooms and command centers: