To combat the many challenges brick-and-mortar retailers face today, managers must turn to new solutions that will generate incremental sales and market share uplift, increase consumer loyalty and demonstrate there is still value to physical stores, even in the era of e-commerce.
One new weapon in the retailer’s arsenal today is enhanced digital signage. Digital signage today is much more than a group of monitors displaying vivid pictures, it should be part of an organization’s comprehensive visual communication strategy. AV-over-IP solutions are on the rise and retailers can leverage their existing network infrastructure to display promotional deals, new products, encourage customer engagement, and more.
Rapid, complete, frictionless communication is the currency that buys organizations success in today’s highly business environment, in industries ranging from transportation to telecommunications. Video and visual content are the core assets that back that currency. Userful has been an innovator in helping organizations leverage their video and visual content since it was founded.
That innovation continues with our new visual networking platform for the enterprise, which includes powerful and user-friendly software and cloud platform that provides a unified solution for all visual communication needs within the enterprise—from communication to collaboration, and operations—all delivered on standard IP network and centrally managed. Leveraging the flexibility of a visual network platform to power all requirements in a multi-site environment is a key strength for organizations wanting to effectively utilize their display assets.
Although a traditional back-lit LCD video wall still offers the best value for highest resolution, direct output LED panels are dropping quickly in cost and offer higher brighness, true zero-bezel and typically a longer lifespan and wider range of colors. As higher resolution direct-output technologies such as OLED and MicroLED come to market the resolution and pixel-density will be less of an issue, although there still some time until it becomes mainstream.
For anyone requiring true zero bezel or ultra-high brigtness, LED is the way to go. Nowadays LED walls are custom built to order. Installers spec the solution to the pixel size they need and manufacturers build to order. The question we get asked most often is:
Banner video walls are a vital tool for digital signage professionals. After all, banners are a very common way to display static signage. To make a banner video wall it is a matter of stitching together a series of displays in a row (horizontally) or in a column (vertically), and being able to do this, in theory at least, ad infinitum.
Can I really build an infinitely large banner video wall?
Perhaps you may think that as long as you have the space to put up the banner video wall, you can make it as large as you want. But the truth is that there are limitations (the good news is that there are ways around those limitations...but more on that later).
Video walls seem to be popping up everywhere these days. It isn’t hard to see why—they have been eye-catching and extremely engaging ever since they were first introduced in the 1980s, but back then their phenomenal cost limited them to a few specific applications. Modern technology has made video walls more cost-efficient; enabling their use for almost any application.
Digital signs and billboards are highly engaging and work to catch the eye of passers-by like no other technology can. That allows them to deliver a commercial message quickly and effectively even amid the clamor of distractions, and it also allows them to deliver critical safety and directional information as well. This makes video wall technology ideal for a huge variety of industries and use-cases including retail, airports, hospitals, financial institutions, universities and educational settings, live events, hospitality and entertainment, and many more. They are also implemented in the service industry, particularly Quick Service Restaurants (QSR) as menus and interactive information board.
Are you looking at embracing the video wall solution? Deciding on the display type to use might be an issue you need to resolve before embarking on the project. Nowadays, there are many display technologies out there in the market with each one trying to make its footprint!
LCD and LED are two technologies that have positively made a mark in the display world. A comprehensive look at the features and benefits of these two technologies could be of great help to video wall buyers towards making a choice that best meets their need.
Many office buildings spend hundreds of thousands on artwork in their lobbies and sometimes millions on architectural features designed to make a statement, to attract tenants and to impress visitors.
You don’t get a second chance to make a good first impression and so investments in lobbies, foyers, atriums, reception areas and even waiting rooms are always going to be money well spent, but for those looking for big results with a lower budget, video walls are an ideal answer.