Traverse the Traveler’s Decision-Making Process: Upgrade Your Hotel’s Offering to Enhance the Guest Experience
To stand out in a sea of lodging options this summer, hospitality industry players must find a way to modernize their amenities to remain competitive and bring in more guests. From quaint bed and breakfasts to leading corporate resorts, managers are striving to implement effective tools that increase profits and lower costs without sacrificing the guest experience.
"Where They Go. Why They Stay,” a report by Sullivan and 20|20 Research, explores the traveler decision-making process. Apart from the old classics such as location and local experience, the study shows that above all else—travelers are looking for the most value for their money. However, new research indicates that travelers are less likely to book a hotel over an Airbnb or other homeshare service. So, how do hotel operators vie for the traveler’s attention to remain competitive in this new wave of consumerism? By focusing on short-term, achievable ideas to upgrade their offering.