Digital signage has become a pivotal element in our everyday lives, a key medium for delivering information, engaging customers and promoting a brand. Digital displays are everywhere you go—restaurants, hotels, airports, malls, retail stores. However, if you think digital signage is about simply displaying your message, think again.
Digital displays are a way to create an exciting, engaging and unique aesthetics and turning a visit to a restaurant, store or hotel into an experience. Digital displays can be deployed in ways that are functional, engaging and visually stunning for an aesthetically pleasing experience. This is often called “techorating” which is a mix between technology and decor. It’s about integrating display technologies, digital signage and even projection systems with the overall decorative theme of a room or building to promote a brand, transform a shopper’s experience or engage with an audience in a new way.