Press Release | 2018

Userful Powers Innovative 360-degree VR Experience for Agricultural Innovation

Solution Earns CDN Channel Innovation Award for Best Digital Display; Drives Sales

November 15th, 2018, Calgary, AB

Userful Corporation, a leading provider of visual networking platforms, announced today that Sherpa Marketing and Clear Concepts have deployed Userful’s solution to drive sales for Climate FieldView’s digital agriculture platform.

Using Userful’s software and zero-client adaptors to seamlessly connect 12 55-inch displays inside a portable cargo trailer, customers are transported into a headset-less 360-degree virtual reality (VR) experience were they feel like they are sitting directly in a tractor cabin in the middle of the field.

“Userful provided us a very elegant solution in terms of how to map the displays and chain them together,” said Marty Fisher, President of Sherpa Marketing. “With Userful there were significant savings in configuration and installation, as opposed to a hardware-based solution. The project went so well that we are looking at other digital signage opportunities with the long-term implications that Userful will be a cost effective and reliable way to push out content and keep our clientele happy.”

The solution has been extremely well received, earning a diamond award for the best digital display solution at this year’s CDN’s Channel Innovation Awards.

“It is exciting to see Userful’s software deployed in such an innovative way,” said John Marshall, CEO of Userful. “Userful sits at the cutting edge of visual technology innovation, and is disrupting the way video communication is being done. As companies continue to find creative ways to implement visual content, they need a highly customizable and affordable platform to turn their visions into reality.”

Userful’s visual networking platform  enables customers to display content from any source, on any screen, or portion of a screen, on up to 100+ displays using just one standard PC or server and delivered through the network.

Tim Headshot

About Userful

Userful, a leading developer of software for visual display solutions, enables organizations to improve productivity and competitiveness by using its server-centric architecture for video deployments. Userful's solutions facilitate centralized video management, increase display functionality and reduce total cost of ownership (TCO) by leveraging compute to replace costly hardware. Organizations in just about every industry—from transportation to telecommunications, from healthcare to hospitality—in more than 100 countries have deployed Userful to drive intelligent displays from video walls to digital signs to locked down kiosks and beyond.