Case study Riachuelo
Userful Redefines Riachuelo’s In-Store Shopping Experience
São Paulo, Brazil
Riachuelo, one of Brazil’s largest department stores, inaugurated a new concept store in their São Paulo flagship store location. The goal of the installation was to bring an entirely digital shopping experience to the physical store. When shoppers enter the mall, they are pulled into the store by a combination of screens, colors and engaging content displayed throughout the entire 2,290m2 space.