Userful Introduces Enhanced Partner Program to Drive Broader and Deeper Customer Engagement with Its Platform Offering

Augmented program demonstrates company’s partner-paired approach, investing in channel relationships for collaborative growth and success

Partners shaking hands

San Ramon, CA - November 7, 2022 - Userful Corporation, the leading Platform-as-a-Service (PaaS) provider in the Enterprise AV-over-IP market—the fastest-growing segment of the IT industry (from $3B to $51B by 2027), announced the launch of its enhanced Partner Program, providing amplified support and resources aimed at empowering system integrators to win business and proficiently deliver Userful’s integrated software-defined AV-over-IP solution to IT organizations.


Userful has become regarded by analysts as having the #1 offering in AV-over-IP software. The company has achieved success by offering enterprise customers maximum flexibility in their deployments — local application server, multi-application/private cloud in data centers, or multi-application/public cloud on AWS. Additionally, Userful’s unique integration with LG’s webOS ​​has further optimized its technology and business opportunities for the channel.


Userful’s ecosystem alliances help strengthen opportunities for partners

The alliance with LG cements Userful’s position and gives channel partners an even broader reach. Leveraging LG’s technology leadership and global market share in the commercial display business, channel partners can take advantage of Userful’s integration with LG to offer a single end-to-end solution to enterprise customers.


Userful’s modernized platform provides an innovative solution for partners

Userful has introduced enterprise customers to SaaS/PaaS business models that reduce total cost of ownership by 20 percent or more and have allowed companies to benefit from an OPEX spending model rather than CAPEX spending on immediately outdated AV hardware. Additionally, earlier this year, Userful announced its new DV-LED solutions along with a series of new applications that run on its software-defined AV-over-IP platform. Userful’s platform model allows channel partners to offer enterprise customers the application they need today for each deployment with the flexibility to expand when needed.


“The market is embracing Userful and we are expanding our work with channel partners to meet the market’s needs at its core and provide a first-of-its-kind solution to enterprise IT customers. Userful has developed an exceptional Partner Program that truly supports and rewards partners looking to win together with us,” says Userful’s CRO, Jay Phillips.


Having established this, Userful is committed to entering the next phase of advanced service delivery for AV-over-IP and AV to IT and establishing a world-class Partner Program is essential to its success. The program provides invaluable rewards and strongly supports each channel partner every step of the way.


Userful’s commitment to the channel

Partners will have access to Userful’s global team, dedicated to providing ongoing support with a go-to-market approach designed to generate leads and succeed together. With Userful, channel partners are backed up by an entire company committed to their success.


Setting partners up for success

Userful’s enhanced Partner Program will help channel partners raise awareness and generate demand while providing sales enablement tools and resources to make selling Userful’s solution easier. Userful’s Partner Program includes rewards and recognition as well as access to a robust Partner Portal, brimming with customized marketing content that can be co-branded to increase engagement with the customer, build knowledge and win deals.


The enhanced Partner Program is a testament to Userful’s dedication to continuously augment its support and services for channel partners and forge ahead together to continue modernizing AV services for enterprise IT organizations.


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About Userful

Userful is the world’s leading platform-as-a-service provider in the Enterprise AV-over-IP market—the fastest-growing segment of the IT industry, forecasted to grow from today’s $3B to $51B by 2027, a 60 per cent 5-year CAGR. Userful’s software-defined solution is disrupting the market with a Platform-as-a-Service (PaaS) model that allows customers to choose from a suite of highly-integrated AV applications (SaaS offerings, secure, SSO, integrated UI) to support modern service needs across the enterprise. From corporate signage to control room solutions to streaming platforms and data metrics, Userful's solutions enable modernized business operations for IT leaders and the functional departments they support. Userful helps organizations advance the way they work, learn and govern with secure, scalable and centrally managed solutions for employee and customer engagement worldwide.