Executive Team

Userful's Leadership & Executive Team

John Marshall is President and CEO at Userful, a leading provider of AV-over-IP solutions for enhanced video communication. He focuses on developing and implementing strategic growth initiatives for Userful; launching the company into new markets, and expansion through new technology and channel partnerships. He has more than 25 years of experience building innovative, market-leading organizations.

Fun Fact:
Loves the outdoors. Former climber and backcountry guide turned triathlete and adventure racer. Now, an emerging “birder” and proud father of 2 Eagles (Scouts).
John Marshall John Marshall
President & CEO

Jeff brings over 20 years experience in finance and accounting, including senior roles held at technology enabled companies. Jeff has a track record of building and leading teams, navigating significant periods of organizational change, and working cross functionally to build scalable business processes; a tool kit that will be put to good use as Userful grows. Jeff is a Chartered Professional Accountant (Alberta, Canada) and has a Masters in Professional Accounting from the University of Saskatchewan and a Bachelor of Commerce from the University of Calgary.

Fun Fact:
Jeff is a proud dad of twin boys. When not accounting or parenting, Jeff can be found road biking or playing guitar with his band.
Jeff Metcalf Jeff Metcalf
Chief Financial Officer

Jay Phillips is the CRO at Userful, leading the go-to-market strategies to drive accelerated company growth. He brings over 20 years of Software (SaaS) and IT sales and marketing experience with valuable insights into virtualization, cloud computing, enterprise applications, and disruptive technologies. Jay’s previous experience includes helping IT leaders embrace digital transformation, mitigation of issues around virtualization, and deployment of applications and services to be managed in the cloud.

Fun Fact:
Jay has 3 kids and their names all start with the letter "J" his wife Gia laughs.
Jay Phillips Jay Phillips
Chief Revenue Officer

Reza serves as Chief Technology Officer for Userful. Reza brings 10 years of multimedia and streaming technology expertise to the company. Most recently, Reza architected the company’s hyper-performance multimedia engine that runs the core of Userful’s Visual Networking Platform. Reza holds a Master of Science in electrical engineering from the University of Kuala Lumpur and a Bachelor of Science in Electrical Engineering.

Fun Fact:
Younger me learned English mostly by playing PC adventure games and trying to understand Metallica songs lyrics.
Reza Razavi Reza Razavi
Chief Technology Officer

Technology Executive of the Year

Kashif has two decades of experience in managing software projects and delivering exceptional products with extensive release management and team leadership expertise. Kashif joined Userful in 2013 where he leads the software development teams with an additional focus on quality assurance. Kashif holds a Master of Science in Information Technology degree and a Certified Scrum Professional® designation.

Fun Fact:
Survived a motorcycle crash and learned a programming language while bedbound.
Kashif Altaf Kashif Altaf
VP Engineering

Best Startup Canada as one of Alberta's 6 top R&D leaders
in the enterprise software space 2022

A Subject Matter Expert with over 22 years of experience dealing with advanced technologies used to provide situational awareness and brand awareness. As Vice President of Marketing, he utilizes his knowledge of Userful’s customer's journey and mission-critical needs to oversee our product roadmap and marketing campaigns. His strategic leadership in this role is essential to the success of our go-to-market strategy and overall ARR growth.

Fun Fact:
Husband to an amazing spartan woman, father to four beautiful children, and aptly considered the 5th child of the home! Sarcasm is my first language and I can do a pretty decent movie trailer voice over impression!
Shane Vega Shane Vega
VP Business Development

Jamey has brought over 18 years of executive and senior management experience in international business development and sales management to the Userful team. Her practical leadership has resulted in a number of senior management roles with multiple high tech start ups like M-Tech (now HitachiID) and Acceleware. Jamey joined Userful in 2010 and has had various roles at the company, currently Jamey leads Strategic and Global Accounts.

Fun Fact:
Has played ice hockey for 30 years and is still going strong!
Jamey Miles Jamey Miles
VP Channel and Strategic Accounts

Daniel Griffin serves as Vice President at Userful. Since joining the company in 2003, he has been instrumental in developing and marketing the Visual Networking Platform for enterprises, establishing offices globally and strategizing business development tactics. Daniel has transferred a wealth of creative capital, systems reengineering and change management plus years of sales and customer experience.

Fun Fact:
Daniel Griffin is a part-time father to three daughters and a full-time father to one dog. To be honest, it's only partially true. If either of us, my wife is the full-time dog parent.
Daniel Griffin Daniel Griffin
VP Infinity Solutions

Dave has 20 years of sales and marketing experience and excels at leading high performance teams. Dave has developed a deep understanding of sales, partner management, and leadership best practices while working on iconic Canadian brands such as Dempster's, Halls, Yellow Pages and SMARTboard. He has a Bachelor of Science from Trent University and a Master of Economics degree from the University of Waterloo.

Fun Fact:
Huge football fan (soccer) and Liverpool supporter. Lives by the team motto "you'll never walk alone"
Dave Knapton Dave Knapton
VP SaaS Operations

Dean Reid serves as Vice President of Marketing at Userful, overseeing global marketing, the launch of new/enhanced solutions to market, and facilitating channel growth. With over 20 years of experience at B2B companies in roles spanning growth marketing, strategic planning, product management, and operations within the telecom, tech manufacturing, SaaS, and IT service sectors.

Fun Fact:
Lived on 5 continents, loves travelling & hiking
Dean Reid Dean Reid
VP of Marketing